29Rooms is an annual event hosted by Refinery29 that takes place in major cities like New York, Los Angeles, and Chicago. I assisted on a the first iteration of the event and came back for all years until 2019. During my time at Refinery29 my production team produced all rooms that were no co-branded. 29Rooms truly set the scene for all experiential programming to date and to have been on the inaugural team, is incredibly special.
Museum of Ice Cream is an experiential room-based activation series. I was a founding producer of this installation in New York City, helping build out the Museum of Ice Cream that you see today, both domestically and internationally.
AG Jeans tasked Man Repeller with galvanizing readers in the San Francisco area to talk about laundry. Thus birthed the Laundry League. As the event producer, I was in charge of creative ideation, sourcing, set design, on-site execution, and vendor management.
a very good job is an experiential house, focused on amplifying entertainment entities across film, television, music, and fashion. We help brands and studios tell their stories through events, influencer mailers, experiential activations, and digital marketing rollouts. What makes us different is our ability to hone in on the truth of your brand, based on the insights of your audience, without all the fluff.
My partner and I started this business during the height of the pandemic after we were both fired from our corporate jobs. Lena Waithe with Hillman Grad passed us our first opportunity with their Homecoming event, which the blossomed into a partnership spanning projects with the biggest studios in Hollywood. Since then we’ve had the privilege to work with HBO Max, Netflix, Amazon Studios, Hulu, NBC, , Fenty Beauty, Ray-Ban, and more. We’re the best in the business for gifting and events.
The Advertising of Entertainment.
